MediaAlpha Introduces First Ever Browse-and-Buy Online Leads Option For P&C Insurance Agents

Agents can now complement their existing online leads campaigns with additional volume or selectively purchase leads a la carte and buy with confidence

MediaAlpha, Inc. (NYSE: MAX), the leading customer acquisition solutions provider for the insurance industry, today announced a new browse-and-buy option within MediaAlpha for Agents, its proprietary online lead buying platform for Property and Casualty (P&C) insurance agents. Agents will be able to browse a continuously updated list of available leads and pay on a cost-per-lead or cost-per-connection basis.

Insurance agents looking to acquire new customers have traditionally purchased online leads from various providers through monthly campaigns they create with specific budgeting and targeting parameters. The MediaAlpha for Agents browse-and-buy option is the first of its kind in the industry, allowing agents to complement their existing campaigns with even more volume, or forgo the campaign model entirely and purchase leads a la carte only. It also gives agents unprecedented visibility into key information before a lead is purchased, such as how many times the lead has already been sold and to which carriers, when the lead came in, and whether or not other carriers have already attempted to contact the lead.

To access the browse-and-buy option, MediaAlpha for Agents clients will navigate to the Opportunities section of their account to view a real-time feed of leads available for purchase. If an agent already has a campaign set up with MediaAlpha for Agents, then the leads that appear in the feed may have come in outside of their designated business hours, or the agent may have reached their budget cap and these are leads that would otherwise be missed. In addition, agents can adjust their campaign targeting filters to experiment with leads they do not typically buy. Agents that do not have a recurring lead-buying campaign set up can review the leads available in the Opportunities section and pick and choose the leads they wish to purchase a la carte.

“Lead buying has long been a source of frustration for agents and we’re committed to reinventing the entire process and addressing the key pain points,” said Tigran Mekikian, MediaAlpha Vice President, Demand Partnerships and Agent Growth. “This browse-and-buy option we’ve just introduced gives agents more flexibility in the way they buy leads and more transparency into the status of a lead before it’s purchased.”

The Opportunities section guarantees an enhanced customer acquisition experience and makes it easier for agents to expand their targeting at low risk by providing complete transparency and real-time performance reporting. MediaAlpha’s high-quality leads are sourced from its own insurance properties and trusted publishing partners to ensure each lead is vetted for quality and never sold more than four times and never to more than one agent per carrier.

To learn more about MediaAlpha for Agents please visit https://mediaalpha.com/agents/.

About MediaAlpha

MediaAlpha provides the leading marketplace solutions for buyers and sellers of vertical media, with more than 375 million consumer searches annually and over 1,900 active advertisers and publishers on our platform. Our programmatic advertising technology powers 330+ million transactions annually, representing over $1 billion in spend on brand, comparison, and metasearch sites across insurance, travel and other industries. For more information on MediaAlpha, visit www.mediaalpha.com.

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