When the Tempe Black Employee Alliance (TBEA), an affiliate of the City of Tempe, wanted to raise awareness for its organization, it decided to go with reusable grocery totes. The practical gifts helped build brand awareness at a local community fair. The organization is among a growing number focusing on sustainability initiatives. That’s the cover story in this issue of amplify®, a digital magazine published quarterly by promotional products retailer 4imprint.
Also in this issue: Customers share their unique strategies for using promotional products to build brand awareness:
- See how receiving a comforting coffee mug helped make an annual four-day symposium extra-special.
- Learn how light-up promotional products helped an organization stand out on a crowded trade show floor and generate more leads.
- Check out the imaginative twist that turned promotional drinkware into sensory activities to forge deeper connections with people with dementia.
- Meet two organizations who consider the entire family in their marketing.
“Customers are sharing the imaginative ideas they’ve developed to stand out," said Kevin Lyons-Tarr, CEO, 4imprint. "These stories are proof of the power in finding new ways to meet customers’ needs.”
As temperatures cool, cozy branded items take center stage. This issue’s Product Highlight introduces readers to promotional items that help associate brands with comfort.
Read the fall 2022 issue of amplify® magazine at info.4imprint.com.
About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221019005002/en/
Contacts
Becky Dillenberg, 4imprint
920-236-7272, ext. 8546