Waitr Holdings Inc. (Nasdaq: WTRH) (“Waitr” or “Company”), a leader in on-demand food ordering and delivery, today announced it has launched a strategic initiative to change its name and visual identity in a comprehensive rebrand, to be effective within the next 12 – 18 months.
The rebranding strategy reflects the Company’s ongoing commitment to innovation, continued expansion into new delivery verticals in the “last mile delivery” segment, maintenance of a technology-forward platform, and anticipated expansion into payment solutions. Waitr continues to focus on the evolving business opportunities presented by our three constituents – restaurants, diners/consumers, and independent contractor drivers. It currently provides on-demand ordering and delivery under three brands, Waitr, Bite Squad and Delivery Dudes.
“This decision to rebrand will better reflect our identity and business operations as we continue our expansion into new verticals outside of the food delivery segment and should improve and enhance our marketing and public relations synergies. Our three core constituents provide us with a myriad of commercial opportunities. We are currently interviewing branding firms with the goal to identify and settle on a corporate name and brand that unifies our current service offerings and better reflects our long-term business strategy,” said Carl Grimstad, CEO and Chairman of Waitr.
About Waitr Holdings Inc.
Founded in 2013 and based in Lafayette, Louisiana, Waitr is a leader in on-demand food ordering and delivery. Waitr, and its sister brands Bite Squad and Delivery Dudes, connect local restaurants and grocery stores to hungry diners in underserved U.S. markets. Together they are a convenient way to discover, order and receive great food from local restaurants, grocery stores and national chains. As of March 31, 2021, Waitr, Bite Squad and Delivery Dudes operated in small and medium sized markets in the United States in over 800 cities.
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