SYDNEY, AUSTRALIA / ACCESSWIRE / July 22, 2024 / Moi Moi Fine Jewellery, the leading provider of lab grown diamond and moissanite jewellery in Australia, proudly celebrates its 20th anniversary this year. Over the past two decades, Moi Moi has established itself as a pioneer and innovator in the jewellery industry, offering customers exquisite, ethical, and affordable options that stand the test of time.
A Journey of Innovation and Excellence
Founded in 2004 by the dynamic sister duo, Lauren Sommer and Alana Weirick, Moi Moi Fine Jewellery embarked on a mission to revolutionise the jewellery market. The name "Moi Moi," signifies the brand's origins in fine Moissanite jewellery, the most brilliant jewel in the world that the sisters introduce to Australia. The jewellers are dedicated to creating beautiful, high-quality pieces that are both accessible and sustainable.
From its inception, Moi Moi has been at the forefront of introducing and popularising lab grown diamonds and moissanite in Australia. These innovative alternatives to mined diamonds offer not only exceptional brilliance and durability but also a more ethical and environmentally friendly choice for discerning consumers.
The Rise of Lab-Grown Diamonds and Moissanite
Lab grown diamonds and moissanite have gained significant traction over the years, and Moi Moi has played a crucial role in this evolution, being an Australian first for both jewels. Lab grown diamonds, identical to mined diamonds in every way, are created in controlled environments using advanced technological processes. They possess the same physical, chemical, and optical properties as their natural counterparts but come without the environmental and ethical concerns associated with mining.
Moissanite, on the other hand, is a gemstone that outshines all others in terms of brilliance and fire. With a refractive index higher than that of diamonds, moissanite captivates with its extraordinary sparkle. Moi Moi has been instrumental in educating consumers about these remarkable gemstones and their benefits, fostering a shift towards more conscious and sustainable jewellery choices.
Celebrating 20 Years of Milestones
As Moi Moi celebrates its 20th anniversary, it is important to reflect on the significant milestones that have shaped the brand's journey:
1- 2004: The Founding of Moi Moi Fine Jewellery
Lauren and Alana Sommer launched Moi Moi Fine Jewellery, introducing Australia to the concept of moissanite with the opening of its flagship store in Sydney's iconic QVB.
2- 2009: Launches Lab Grown Pink Diamonds
Moi Moi unveils its first collection of Pink Lab Grown Diamonds, an Australian first offering exquisite jewels at exceptional value.
3- 2016: Introduction of SUPERNOVA Moissanite
Moi Moi introduces SUPERNOVA Moissanite, the finest Moissanite ever created setting a new standard for brilliance and quality in the global market.
4- 2019: Launches LAVANA Lab Grown Diamonds
Moi Moi continues to pave the way for lab grown jewels and launches Australia's first range of lab grown diamond jewellery
5- 2020: Innovation Amidst the Pandemic
Despite the challenges posed by the global pandemic, Moi Moi continues to innovate, introducing Home Try ons and virtual consultations and expanding its product offerings to meet evolving customer needs.
6- 2022: Melbourne Flagship opens in Collins St
Moi Moi opens its highly anticipated Melbourne store in the Paris end of Collins St with a large collection of ready to wear Lab Grown Diamond and Moissanite jewellery.
7- 2023: 20th Anniversary Celebration
Moi Moi marks two decades of excellence with the upcoming launch of a commemorative collection that pays homage to its rich heritage and future aspirations.
A Commitment to Sustainability and Ethical Practices
Moi Moi's success is deeply rooted in its commitment to sustainability and ethical practices. By championing lab grown diamonds and moissanite, the brand addresses the environmental and social issues associated with traditional diamond mining. Lab grown diamonds significantly reduce carbon emissions and land disruption, while moissanite offers a conflict-free alternative that does not contribute to human rights abuses or environmental degradation.
Furthermore, Moi Moi adheres to strict ethical standards throughout its supply chain, ensuring that every piece of jewellery is crafted with integrity and respect for both people and the planet. This unwavering commitment has earned Moi Moi the trust and loyalty of customers who seek not only beauty but also conscience in their purchases.
Celebrating with a special Anniversary collection
To commemorate this significant milestone, Moi Moi launched an exquisite anniversary collection featuring stunning new designs that reflect Moi Moi's journey and vision for the future.
Looking Ahead: The Future of Moi Moi Fine Jewellery
As Moi Moi looks to the future, it remains dedicated to its founding principles of innovation, sustainability, and excellence. The brand is committed to continuing its role as a leader in the jewellery industry, exploring new technologies and materials that align with its vision of ethical luxury.
Lauren Sommer, Managing Director of Moi Moi Fine Jewellery, reflects on the journey: "Celebrating 20 years is a testament to the hard work, passion, and dedication of our team and the unwavering support of our customers. We are incredibly proud of what we have achieved and excited for the future as we continue to push boundaries and redefine what fine jewellery can be in today's world."
About Moi Moi Fine Jewellery
Moi Moi Fine Jewellery is Australia's leading retailer of lab grown diamond and moissanite jewellery. Founded in 2004 by sisters Lauren and Alana Sommer, the brand offers a wide range of exquisite, ethical, and affordable jewellery pieces. With a commitment to sustainability and innovation, Moi Moi continues to set new standards in the industry, providing customers with exceptional quality and unparalleled brilliance.
For more information about lab grown diamond engagement rings in Sydney or engagement rings in Melbourne, visit www.moimoi.com.au or stop by either their flagship stores in Sydney's QVB & Melbourne, 271 Collins Street or contact the MoiMoi.com.au team at info@moimoi.com.au or +61 2 88599 599.
Press Contact
Organisation: Moi Moi Fine Jewellery
Contact Person: Lauren Sommer
Website: https://www.moimoi.com.au/
Email: lauren@moimoi.com.au
Contact Number: +61292610511
SOURCE: Moi Moi Fine Jewellery
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