London - July 23, 2024 - Digitex Technologies, a leading digital marketing company in London, is addressing the alarming financial losses UK companies are facing due to poor website experiences. Recent research by Storyblok, a content management system (CMS) category leader, has highlighted that UK businesses are losing considerable sums of money each year, despite substantial investments in marketing technology.
Storyblok's research involved 500 business leaders at mid-sized e-commerce companies in the US and Europe, revealing startling statistics about website performance and associated costs. Nearly half (47%) of UK businesses reported that their website had recently embarrassed them in front of a key stakeholder or customer. Yet, paradoxically, 90% of these businesses claimed their website met all or most of their expectations.
The survey further uncovered that a staggering 92% of businesses believe their website’s poor user experience is costing them sales, with 9% estimating these losses to exceed £100,000 annually. A parallel survey of 6,000 consumers in the US and Europe echoed these findings, with 60% of consumers stating they abandon an average of five purchases a year due to poor user experiences on websites.
Despite these concerning findings, satisfaction with marketing technology investments remains high. Across the last five years, businesses have invested £336,500 on marketing technology on average, with 25% spending more than £500,000. Only 9% of businesses felt they received a poor return on investment (ROI) from their marketing technology expenditure.
According to Dominik Angerer, CEO and co-founder of Storyblok, if businesses believe their websites are costly embarrassments, while they are seemingly satisfied with their performance, the reason could be that expectations are too low.
Storyblok’s research also highlighted that in addition to lost sales, companies are spending significant time on website maintenance and error fixing, with an average of 3.5 hours lost to these tasks each week.
Digitex Technologies offers a comprehensive solution to these issues. With over 15 years of expertise in web development, Digitex is dedicated to creating user-friendly, high-quality websites that enhance the user experience and reduce maintenance time. The company's web development process ensures that websites are aesthetically pleasing, functional, designed to catch the customer's eye quickly, addressing the challenge of declining attention spans while providing continuous maintenance for a seamless experience that encourages the users to complete their consumer journey.
By leveraging the expertise of this digital marketing company in London, businesses can enhance their online presence, reduce maintenance time and ensure a superior user experience, ultimately mitigating the financial losses highlighted by Storyblok's research.
About Digitex Technologies
Digitex Technologies, founded 15 years ago, is a unique digital marketing company in London with specialisation in Web Development, SEO, PPC, App + Software Development and Email Marketing. They focus on creating long-term strategies that help businesses build a strong online presence, reduce stress, and achieve their goals.
Digitex excels in securing the best ranks on the first page of Google with an eye-catching, user-friendly web design that drives traffic, along with PPC advertising and mobile app development to further boost client’s online presence.
Media Contact
Company Name: Digitex Technologies
Contact Person: Corey Fielder
Email: Send Email
Address:335-351 Rainham Rd S
City: Dagenham
State: London, RM10 8QR
Country: United Kingdom
Website: https://www.digitextechnologies.com
