OMB
APPROVAL
|
OMB
Number:
Expires:
Estimated
average burden
Hours
per response
|
3235-0060
January
31, 2008
38.0
|
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
______________
FORM
8-K
CURRENT
REPORT
PURSUANT
TO SECTION 13 OR 15(d) OF THE
SECURITIES
EXCHANGE ACT OF 1934
Date
of
Report (Date of earliest event reported): January
15, 2008
FORTISSIMO
ACQUISITION CORP.
(Exact
Name of Registrant as Specified in Charter)
Delaware
|
|
001-52166
|
|
02-0762508
|
(State
or Other Jurisdiction
of
Incorporation)
|
|
(Commission
File
Number)
|
|
(IRS
Employer
Identification
No.)
|
14
Hamelacha Street, Park Afek, Rosh Ha’ayin Israel
|
|
48091
|
(Address
of Principal Executive Offices)
|
|
(Postal
Code)
|
Registrant’s
telephone number, including area code: (011)
972-3-915-7400
Not
Applicable
(Former
Name or Former Address, if Changed Since Last Report)
Check
the
appropriate box below if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions (see General Instruction A.2. below):
¨
Written
communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)
ý
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
¨Pre-commencement
communications pursuant
to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
¨ Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
COMMENCING
SHORTLY AFTER THE FILING OF THIS CURRENT REPORT ON FORM 8-K, FORTISSIMO
ACQUISITION CORP. (“FORTISSIMO”) INTENDS TO HOLD PRESENTATIONS FOR CERTAIN OF
ITS STOCKHOLDERS, AS WELL AS OTHER PERSONS WHO MIGHT BE INTERESTED IN PURCHASING
FORTISSIMO SECURITIES, REGARDING ITS MERGER WITH PSYOP, INC., AS DESCRIBED
IN
THIS REPORT. THIS CURRENT REPORT ON FORM 8-K, INCLUDING SOME OR ALL OF THE
EXHIBITS HERETO, WILL BE DISTRIBUTED TO PARTICIPANTS AT SUCH
PRESENTATIONS.
EARLYBIRDCAPITAL,
INC., REPRESENTATIVE OF THE UNDERWRITERS OF FORTISSIMO’S INITIAL PUBLIC OFFERING
(“IPO”) CONSUMMATED IN OCTOBER 2006, IS ASSISTING FORTISSIMO IN THESE EFFORTS,
WITHOUT CHARGE, OTHER THAN THE REIMBURSEMENT OF ITS OUT-OF-POCKET EXPENSES.
FORTISSIMO, PSYOP AND EARLYBIRDCAPITAL, INC. AND THEIR RESPECTIVE DIRECTORS
AND
EXECUTIVE OFFICERS MAY BE DEEMED TO BE PARTICIPANTS IN THE SOLICIATION OF
PROXIES FOR THE SPECIAL MEETING OF FORTISSIMO STOCKHOLDERS TO BE HELD TO
APPROVE
THE MERGER.
STOCKHOLDERS
OF FORTISSIMO AND OTHER INTERESTED PERSONS ARE ADVISED TO READ, WHEN AVAILABLE,
FORTISSIMO’S PRELIMINARY PROXY STATEMENT AND DEFINITIVE PROXY STATEMENT IN
CONNECTION WITH FORTISSIMO’S SOLICITATION OF PROXIES FOR THE SPECIAL MEETING
BECAUSE THESE PROXY STATEMENTS WILL CONTAIN IMPORTANT INFORMATION. SUCH PERSONS
CAN ALSO READ FORTISSIMO’S FINAL PROSPECTUS, DATED OCTOBER 11, 2006, FOR A
DESCRIPTION OF THE SECURITY HOLDINGS OF THE FORTISSIMO OFFICERS AND DIRECTORS
AND OF EARLYBIRDCAPITAL, INC. AND THEIR RESPECTIVE INTERESTS IN THE SUCCESSFUL
CONSUMMATION OF THIS BUSINESS COMBINATION. THE DEFINITIVE PROXY STATEMENT
WILL
BE MAILED TO STOCKHOLDERS AS OF A RECORD DATE TO BE ESTABLISHED FOR VOTING
ON
THE MERGER. STOCKHOLDERS WILL ALSO BE ABLE TO OBTAIN A COPY OF THE DEFINITIVE
PROXY STATEMENT, WITHOUT CHARGE, BY DIRECTING A REQUEST TO: FORTISSIMO
ACQUISITION CORP., 14 HAMELACHA STREET, PARK AFEK, ROSH HA’AYIN ISRAEL 48091.
THE PRELIMINARY PROXY STATEMENT AND THE DEFINITIVE PROXY STATEMENT, ONCE
AVAILABLE, MAY ALSO BE OBTAINED, WITHOUT CHARGE, AT THE SECURITIES AND EXCHANGE
COMMISSION’S INTERNET SITE (http://www.sec.gov).
PSYOP’S
FINANCIAL INFORMATION AND DATA CONTAINED HEREIN AND IN THE EXHIBITS HERETO
ARE
UNAUDITED AND PREPARED BY PSYOP AS A PRIVATE COMPANY AND DO NOT CONFORM TO
SEC
REGULATION S-X. ACCORDINGLY, SUCH INFORMATION AND DATA WILL BE ADJUSTED AND
PRESENTED DIFFERENTLY IN FORTISSIMO’S PROXY STATEMENT TO SOLICIT STOCKHOLDER
APPROVAL OF THE ACQUISITION.
Item
1.01 Entry
into a Material Definitive Agreement.
General;
Structure of Acquisition
On
January 15, 2008, Fortissimo Acquisition Corp. (“Fortissimo”) entered into an
Agreement and Plan of Merger and Interests Purchase Agreement (“Merger
Agreement”) with Psyop, Inc. (“Psyop”), Psyop’s shareholders, Psyop Services,
LLC, which is owned by the Psyop shareholders and does business under the
name
of “Blacklist,” and FAC Acquisition Sub Corp., a wholly owned subsidiary of
Fortissimo (“Merger Sub”). Pursuant to the Merger Agreement, Merger Sub will be
merged into Psyop, with Psyop being the surviving corporation and becoming
a
wholly owned subsidiary of Fortissimo. Within 10 days thereafter, Psyop will
be
merged into Fortissimo, which will change its name to “Psyop, Inc.” The Merger
Agreement also provides that Fortissimo will purchase all of the outstanding
membership interests of Blacklist. As a result of such purchase, Blacklist
will
become a wholly owned subsidiary of Fortissimo. The combination of these
events
is referred to as the “merger” in this Report.
Psyop
is
a producer of digital content for advertising, specializing in animation
and
special effects, including combined animation and live action
imagery.
The
merger is expected to be consummated in the second quarter of 2008, after
the
required approval by the stockholders of Fortissimo and the fulfillment of
certain other conditions, as described herein and in the Merger
Agreement.
Merger
Consideration
• Closing
Merger Consideration.
At
the
closing, Fortissimo will pay Psyop’s shareholders merger consideration
(including payment for the Blacklist membership interests) of 3,337,941 shares
of Fortissimo’s common stock and $10,140,079 in cash. Such stock had a value of
approximately $19,260,000, based on the average closing price of the Fortissimo
common stock over the thirty trading days preceding January 11, 2008, which
was
two trading days prior to the date the Merger Agreement was signed.
• Contingent
Consideration.
The
Psyop
shareholders will also be entitled to receive additional payments of shares
of
Fortissimo common stock and cash based on Fortissimo’s achievement of specified
revenue and EBITDA milestones in the years 2008, 2009 and 2010. Such payments
are referred to in the Merger Agreement as “contingent payments.” The following
table sets forth the milestones and the contingent payment to which the Psyop
shareholders will be entitled if 100% of the milestones are
achieved:
Year
|
|
Revenue
Milestone
|
|
Revenue
Earnout
Payment
(100%
of
Milestone)
|
|
EBITDA
Milestone
|
|
EBITDA
Earnout
Payment
(100%
of
Milestone)
|
|
2008
|
|
$
|
31,000,000
|
|
$
|
2,000,000
|
|
$
|
4,700,000
|
|
$
|
2,000,000
|
|
2009
|
|
$
|
48,000,000
|
|
$
|
2,000,000
|
|
$
|
7,000,000
|
|
$
|
2,000,000
|
|
2010
|
|
$
|
59,000,000
|
|
$
|
1,500,000
|
|
$
|
10,000,000
|
|
$
|
1,500,000
|
|
Totals
|
|
|
|
|
$
|
5,500,000.00
|
|
|
|
|
$
|
5,500,000.00
|
|
The
Psyop
shareholders will be entitled to contingent payments if 70% of the respective
milestone is reached, in which event the contingent payment will be 70% of
the
amount set forth in the above table. The contingent payment they will be
entitled to will increase proportionally up to 125% of the contingent payment
amount set forth in the table if 125% of the milestone amount is achieved.
The
maximum contingent payment that the Psyop shareholders may receive with respect
to any milestone is 125% of the contingent payment amount set forth in the
above
table; no greater contingent payment will be made even if the achievement
is
greater than 125% of the milestone. The following table sets forth the minimum
contingent payment (if 70% of a milestone is achieved) and maximum contingent
payment (if at least 125% of a milestone is achieved) that the Psyop
shareholders may receive for each of the milestones:
Year
|
|
Minimum
Revenue
Payment
(70%
of
Milestone
|
|
Maximum
Revenue
Payment
(125%
of
Milestone)
|
|
Minimum
EBITDA
Payment
(70%
of
Milestone)
|
|
Maximum
EBITDA
Payment
(125%
of
Milestone)
|
|
2008
|
|
$
|
1,400,000
|
|
$
|
2,500,000
|
|
$
|
1,400,000
|
|
$
|
2,500,000
|
|
2009
|
|
$
|
1,400,000
|
|
$
|
2,500,000
|
|
$
|
1,400,000
|
|
$
|
2,500,000
|
|
2010
|
|
$
|
1,050,000
|
|
$
|
1,875,000
|
|
$
|
1,050,000
|
|
$
|
1,875,000
|
|
Totals
|
|
$
|
3,850,000.00
|
|
$
|
6,875,000.00
|
|
$
|
3,850,000.00
|
|
$
|
6,875,000.00
|
|
For
purposes of these contingent payments, EBITDA is defined in the Merger Agreement
to mean Fortissimo’s earnings before interest, taxes, depreciation and
amortization , except that in 2008, EBITDA shall be adjusted to exclude the
following items from expenses: (i) up to an aggregate of $750,000 in costs
incurred by Fortissimo in connection with (A) the closing of the business
combination and (B) those legal, accounting and other similar costs incurred
by
Fortissimo solely as a result of its operation as a public company (ii)
up to
an aggregate of $375,000 of general and administrative costs incurred in
connection with the establishment of a new office in Los Angeles, CA,
and (iii)
up
to an
aggregate of $330,000 in costs associated with
market research and investments in new
business initiatives. Contingent payments will be payable two-thirds in shares
Fortissimo common stock and one-third in cash, with the stock valued at the
average of the closing prices of the Fortissimo common stock for the 30 trading
days preceding the date that is two days prior to the closing date of the
merger.
Contingent
consideration will be payable two-thirds in shares of Fortissimo common stock
(valued at the average of the closing price of the Fortissimo common stock
for
the thirty days preceding the date that is two trading days prior to the
closing
date) and one-third in cash.
• Additional
Consideration.
The
Psyop
shareholders will also receive a minimum additional payment of $4,000,001
if at
least a majority of the warrants issued in Fortissimo’s IPO are exercised prior
to their expiration, which will be increased proportionally to $8,000,000
if all
of the warrants are exercised. Such minimum and maximum payments will increase
to $5,000,001 and $10,000,000, respectively, and intermediate payments will
increase proportionally, if there is a call by Fortissimo to redeem its
warrants. Such payments will be payable two-thirds in shares Fortissimo common
stock and one-third in cash, with the stock valued at the closing price of
the
Fortissimo common stock on the date the warrants are redeemed or expire,
as
applicable.
Restricted
Stock Agreements
The
maximum number of shares of Fortissimo common stock that the Pysop shareholders
would be entitled to receive upon achievement of the revenue and EBITDA
milestones will be issued to them at the closing of the merger pursuant to
the
provisions of Restricted Stock Agreements and placed in escrow pursuant to
the
Escrow Agreement that will also provide for the escrow of shares to secure
Fortissimo’s rights to indemnification, as described below. The Restricted Stock
Agreements will provide that, upon partial attainment of the revenue and
EBITDA
milestones, all of such shares above those to which the Psyop shareholders
will
be entitled to retain as a result of such partial achievement will be returned
to Fortissimo and canceled. If a Psyop shareholder’s employment with Fortissimo
after the merger is terminated for cause or by the shareholder without good
reason (as such terms are defined in the shareholder’s employment agreement),
milestone shares issued with respect to all periods ending on or after the
date
of termination will be reallocated among the other eligible Psyop shareholders.
Lock-Up
and Trading Restriction Arrangements
The
shareholders of Psyop have agreed not to sell any of the shares of Fortissimo
common stock that they receive upon closing of the merger for twelve months
after the closing and to sell no more than 1/3 of such shares in the following
twelve months, after which they will be free to sell any or all of their
shares.
All sales will be subject to aggregate volume restrictions during the two
year
period commencing twelve months after the closing date.
Indemnification
of Fortissimo
To
provide a fund for payment to Fortissimo
with respect to its post-closing rights to indemnification under the Merger
Agreement for breaches of representations and warranties and covenants by
Psyop
and its subsidiaries and shareholders, there will be placed in escrow (with
an
independent escrow agent) 333,794 of the shares and $1,014,008 of the cash
payable to the Psyop shareholders at closing (“Indemnity Escrow Fund”). Other
than as described below, the escrow will be the sole remedy for Fortissimo
for
its rights to indemnification under the Merger Agreement. Claims for
indemnification may be asserted against the Indemnity Escrow Fund by Fortissimo
once its damages exceed a $500,000 threshold and will be reimbursable to
the
full extent of the damages, except that claims made with respect to
representations and warranties relating to capitalization, employee matters,
environmental matters, taxes, and title to the Psyop shares will not be subject
to such deductible. Indemnification claims may be made until one year after
the
closing date, or, in the case of certain representations of Psyop and its
shareholders, until the expiration of the applicable statute of limitations.
Notwithstanding such escrow, the stockholders shall be responsible to pay
Fortissimo, from their own funds, for established indemnification claims
resulting from specified breaches by Psyop related to taxation matters and
made
prior to the expiration of the sixtieth day after the respective statutes
of
limitations applicable to such matters.
Indemnification
of Psyop
The
Merger Agreement also provides that Fortissimo will indemnify Pysop and its
shareholders against all damages sustained by them for breaches by Fortissimo
of
its representations and warranties and covenants. No escrow will be provided
to
secure such indemnification obligations, which will be subject to the same
threshold provisions and the same claim period requirements as pertain to
Fortissimo’s right to be indemnified by Psyop and its shareholders (except that
Fortissimo’s representations relating to capitalization, employee benefit plans,
taxes and environmental matters will not be subject to such
threshold).
Representations
and Warranties
The
Merger Agreement contains representations and warranties of each of Psyop,
Blacklist, the Psyop shareholders and Fortissimo relating to, among other
things, (a) proper organization and similar limited liability company and
corporate matters, (b) capital structure of each constituent company, (c)
the
authorization, performance and enforceability of the Merger Agreement, (d)
licenses and permits, (e) taxes, (f) financial information and absence of
undisclosed liabilities, (g) holding of leases and ownership of real property
and other properties, including intellectual property, (h) accounts receivable,
(i) contracts, (j) title to, and condition of, properties and environmental
condition thereof, (k) absence of certain changes, (l) employee matters,
(m)
compliance with laws, (n) litigation and (o) regulatory matters.
Covenants
Fortissimo
and Psyop have each agreed to take such actions as are necessary, proper
or
advisable to consummate the merger. They have also agreed to continue to
operate
their respective businesses in the ordinary course prior to the closing and
not
to take certain specified actions without the prior written consent of the
other
party.
The
Merger Agreement also contains additional covenants of the parties, including
covenants providing for:
(i) |
The
parties to use commercially reasonable efforts to obtain all necessary
approvals from governmental agencies and other third parties that
are
required for the consummation of the transactions contemplated by
the
Merger Agreement;
|
(ii) |
The
protection of confidential information of the parties and, subject
to the
confidentiality requirements, the provision of reasonable access
to
information;
|
(iii) |
Fortissimo
to prepare and file a proxy statement to solicit proxies from the
Fortissimo stockholders to vote on proposals regarding the approval
of the
merger, the change of Fortissimo’s name to Psyop, Inc., an amendment to
Fortissimo’s certificate of incorporation to increase the authorized
number of shares of common stock to 40 million, to change its corporate
existence to perpetual and to delete certain portions thereof that
will no
longer be applicable after the merger, the election of directors
and the
adoption of an equity incentive plan providing for the granting of
options
and other stock-based awards;
|
(iv) |
Fortissimo
to use its best efforts to prepare, file and have declared effective
with
the SEC a registration statement covering the resale to the public
by the
Psyop shareholders of the shares of Fortissimo common stock that
they
receive pursuant to the Merger Agreement and to keep such registration
statement effective until all such shares have been sold or such
shares
become eligible for sale pursuant to Rule 144 under the Securities
Act of
1933 without restriction; and
|
(v) |
Psyop
and its shareholders, prior to October 11, 2008, not to solicit,
initiate
or encourage any proposal or offer that could lead a transaction
that
would be competitive to that agreed to with Fortissimo. In the event
of a
breach of this covenant, and a competing transaction is closed prior
to
October 11, 2008, Psyop will be obligated to pay Fortissimo $2,000,000
within one business day following termination, as liquidated damages
in
lieu of any other right or remedy available to
Fortissimo.
|
Conditions
to Closing
General
Conditions
Consummation
of the transactions is conditioned on (i) the Fortissimo stockholders, at
a
meeting called for these purposes, approving the merger and (ii) the holders
of
fewer than 20% of the shares sold in Fortissimo’s initial public offering
(“Public Shares”) voting against the merger and exercising their right to
convert their Public Shares into a pro-rata portion of the trust fund,
calculated as of two business days prior to the anticipated consummation
of the
merger.
The
approval of the merger will require the affirmative vote of the holders of
a
majority of the Public Shares present in person or represented by proxy and
entitled to vote at the special meeting. The holders of the Fortissimo common
stock issued prior to its IPO, including the current officers and directors
of
Fortissimo, have agreed to vote such shares in the matter of the approval
of the
merger to the same effect as the majority of the Public Shares are
voted.
The
approval of the Fortissimo name change and the other amendments of Fortissimo’s
certificate of incorporation will require the affirmative vote of the holders
of
a majority of the outstanding common stock of Fortissimo. The approval of
the
amendment of Fortissimo’s certificate of incorporation providing for its
existence to be perpetual is a condition to the consummation of the merger
but
approval of the name change and other amendments is not. The approval of
the
equity incentive plan will require the affirmative vote of a majority of
the
outstanding Fortissimo common stock present in person or by proxy at the
stockholder meeting. The approval of the equity incentive plan is not a
condition to the consummation of the merger.
In
addition, the consummation of the transactions contemplated by the Merger
Agreement is conditioned upon, among other things, (i) no order, stay, judgment
or decree being issued by any governmental authority preventing, restraining
or
prohibiting in whole or in part, the consummation of such transactions, (ii)
the
execution by and delivery to each party of each of the various transaction
documents, (iii) the delivery by each party to the other party of a certificate
to the effect that the representations and warranties of each party are true
and
correct in all material respects as of the closing and all covenants contained
in the Merger Agreement (including Fortissimo’s representation that its Public
Shares are quoted on the Over-the-Counter Bulletin Board) have been materially
complied with by each party and (iv) the receipt of all necessary consents
and
approvals by third parties and the completion of necessary
proceedings.
Fortissimo’s
Conditions to Closing
The
obligations of Fortissimo
to consummate the transactions contemplated by the Merger Agreement, in addition
to the conditions described above in the preceding paragraph of this section,
are conditioned upon each of the following, among other things:
|
•
|
there
being no material adverse change affecting Psyop that has occurred
since
the signing of the Merger
Agreement;
|
|
•
|
the
employment agreements and other agreements with the Psyop shareholders
shall be been executed and delivered by Psyop and them;
|
|
•
|
the
Lock-up and Trading Restriction Agreement, the Restricted Stock
Agreement
and the Escrow Agreement shall have been executed and delivered
by the
parties thereto; and
|
|
• |
receipt
by Fortissimo of an opinion of Psyop’s counsel in agreed
form.
|
Psyop’s
Conditions to Closing
The
obligations of Psyop
to
consummate the transactions contemplated by the Merger Agreement also are
conditioned upon, among other things:
|
•
|
there
being no material adverse change affecting Fortissimo that has
occurred
since the signing of the Merger
Agreement;
|
|
•
|
the
employment agreements with the Psyop shareholders shall be been
executed
and delivered by Fortissimo;
|
|
•
|
Fortissimo
shall have arranged for funds remaining in the trust account to
be
dispersed to Fortissimo upon the closing of the
merger;
|
|
•
|
the
Lock-up and Trading Restriction Agreement, the Restricted Stock
Agreement
and the Escrow Agreement shall have been executed and delivered
by the
parties thereto; and
|
|
• |
receipt
by Psyop of an opinion of Fortissimo’s counsel in agreed
form.
|
Waivers
If
permitted under applicable law, either Psyop or Fortissimo may waive any
inaccuracies in the representations and warranties made to such party contained
in the Merger Agreement and waive compliance with any agreements or conditions
for the benefit of itself or such party contained in the Merger Agreement.
The
condition requiring that the holders of fewer than 20% of the Public Shares
affirmatively vote against the merger proposal and demand conversion of their
shares into cash may not be waived. We cannot assure you that all of the
conditions will be satisfied or waived.
Termination
The
Merger Agreement may be terminated at any time, but not later than the closing,
as follows:
|
(i)
|
By
mutual written consent of Fortissimo and
Psyop;
|
|
(ii)
|
By
either Fortissimo or Psyop if the merger is not consummated on
or before
October 11, 2008;
|
|
(iii)
|
By
either Fortissimo or Psyop if a governmental entity shall have
issued an
order, decree or ruling or taken any other action, in any case
having the
effect of permanently restraining, enjoining or otherwise prohibiting
the
merger, which order, decree, judgment, ruling or other action is
final and
nonappealable;
|
|
(iv)
|
By
either Fortissimo or Psyop if the other party has breached any
of its
covenants or representations and warranties in any material respect
and
has not cured its breach within twenty days of the notice of an
intent to
terminate, provided that the terminating party is itself not in
breach;
or
|
|
(v)
|
By
either Fortissimo or Psyop if, at the Fortissimo stockholder meeting,
the
merger shall fail to be approved by the affirmative vote of the
holders of
the Public Shares or the holders of 20% or more of the Public Shares
exercise conversion rights.
|
If
the
Merger Agreement is terminated by Fortissimo as a result of a breach by Psyop
or
by Psyop or its shareholders as a result of a breach by Fortissimo as described
above, then, unless such payment has already been made pursuant to provisions
of
the Merger Agreement prohibiting Pysop and its shareholders from soliciting
competitive transactions, the terminating party will be entitled to $2,000,000
payable within one business day following termination, as liquidated damages
in
lieu of any other right or remedy available to the terminating
party.
Financial
Information
The
unaudited financial information included in Exhibit 99.2 to this Report was
prepared by Psyop, as a private company, and was derived from financial
statements prepared in accordance with United States generally accepted
accounting principles. Such financial information is not in conformity with
SEC
Regulation S-X. Accordingly, such historical information will be adjusted
and
presented differently in Fortissimo’s proxy statement to solicit stockholder
approval of the merger. Fortissimo
is filing the attached financial information (Exhibit 99.2 to this Form 8-K)
as
Regulation FD Disclosure material.
Investor
Presentation
Fortissimo
is filing the attached investor presentation (Exhibit 99.3 to this Form 8-K)
as
Regulation FD Disclosure material.
Press
Release
Fortissimo
is filing the attached press release (Exhibit 99.1 to this Form 8-K) as
Regulation FD Disclosure material.
Item
7.01 Regulation
FD Disclosure.
Business
of Psyop
Overview
Headquartered
in New York City, Psyop
is
an award-winning provider of design based 3D animation, innovative visual
effects and digital content for the advertising market. Psyop produces creative
advertisements on behalf of premier brands in a variety of industries, including
food and beverage, sports, automotive, retail and financial services. In
addition to its creative production for television advertising, Psyop has
recently expanded into producing content for other, growing forms of electronic
marketing including short themed branded films, ads shown in movie theaters,
in-store and site specific presentations and the Internet.
Representative
Clients
The
following chart lists some of the brands on behalf of whom Psyop has produced
advertising projects.
(Trademarks
shown in this report are the property of the owners thereof.)
Company
History
Psyop
was
founded in April 2000 by five creative individuals who, as a group, were
able to
provide all of the disciplines needed to create and execute animation projects
from start to finish. The initial founders worked as creative directors,
designers, and graphic artists at Viacom (MTV, Nickelodeon), USA Networks,
Sci-Fi Channel and Lee Hunt. Their collective areas of expertise include
conception, design, direction, 3-D and 2-D animation and all of the associated
technologies. All of Psyop’s founders are currently fulltime employees of the
company.
Since
its
founding, Psyop has grown organically and now employs 74 people on its staff
at
its headquarters in New York City. It also engages a range of freelance
personnel as required on a project by project basis. As a result of its growth,
Psyop’s revenues have increased from approximately $2 million in 2000 to nearly
$16 million in the year ended December 31, 2006. In the nine months ended
September 30, 2007, Psyop generated revenue of approximately $20.1 million,
as
compared with $11.7 million for comparable 2006 period, a 72% increase
(unaudited).
Over
the
years, Psyop has won numerous awards and accolades for its creative output.
These include:
*Cannes
Lion (2007 silver award),
*Clio
(2007 gold, silver and bronze awards, 2004 silver award),
*The
One
Show (2007 bronze award),
*Art
Director’s Club (2007 silver, Distinctive Merit),
*Andy
Awards (2007 gold and bronze awards),
*Promax/Broadcast
Design Awards (BDA) (2007 three gold awards, 2005 4 gold and 1 silver
awards, 2003 silver and bronze awards, 2002 1 gold, 3 silver and 1 bronze
awards),
*International
Design (I.D.) Magazine (2004 and 2007),
*Creativity
Awards (2007),
*Design
and Art Direction (D&AD) book (2001 and 2007),
*Association
of Independent Commercial Production Companies (AICP) show (2003 through
2007).
Psyop
was
nominated for an Emmy in 2007 for the Coca Cola “Happiness Factory” spot and was
also included in the 2007 Smithsonian Institution’s Cooper Hewitt Design
Museum’s Triennial Review of design at the center of contemporary American
culture based on the company’s overall work.
Psyop’s
principal executive offices are located at 124 Rivington Street, New York,
New
York 10002. Its phone number is 212-533-9055. Psyop maintains a website at
www.psyop.tv; however, information in, or that can be accessed through, its
website is not to be considered part of this report.
Psyop’s
Current Business
Psyop’s
principal clients are advertising agencies, who engage Psyop to create content,
on a project by project basis, on behalf of their own clients. At present,
only
a small portion of Psyop’s business is received directly from the corporate
brands. Typically, Psyop executes a contract with an advertising agency or
corporate brand that requires payment of half of the fees up front and the
remainder upon completion of certain milestones. A typical project will range
in
size from a few hundred thousand dollars to over a million dollars and would
take between two to three months to complete.
Psyop’s
business is presently run through three business units - Pysop, Mass Market
and
Blacklist. Below is a brief description of each business unit.
Psyop
- The
Psyop
business unit is a design-led, full service production unit for advertising
agencies, marketers and content creators. Psyop offers creative development
and
innovative visual effects combining the expertise of directors, designers
and
visual effects artists utilizing a collaborative and multidisciplinary approach
to deliver the desired result for its clients. Psyop charges fixed fees for
its
services.
Mass
Market - Mass
Market specializes in the production of visual effects. Mass Market often
works
together with Psyop on mixed media projects that include both animation and
live
action imagery. In addition, Mass Market works as an independent entity with
third party agencies, production companies and other content creators. Mass
Market charges fixed fees for its services.
Blacklist
- Blacklist
is a representation arm for design-led commercial and content creators through
which Psyop outsources projects and receives a percentage of the project
cost
for lead generation, branding, mentoring and project management.
Psyop’s
Strengths
Psyop
believes that its strengths include:
Solid
Reputation: Over
the
years, Psyop has earned an excellent reputation for its creative ability,
innovation, execution and on-time delivery of complex and challenging animation
and visual effects projects. Its track record creates demand for its services
and has enabled it to leverage its abilities by outsourcing and overseeing
certain projects via its Blacklist division.
Talented
Team: The
unique corporate culture at Psyop breeds a collaborative effort and
multidisciplinary approach among its directors, designers and visual effects
artists that enables Psyop to deliver superb quality work in a timely manner.
Its innovative and creative work facilitates its ability to recruit and retain
top talent in the industry.
Strong
Relationships with Advertising Agencies:
Psyop
produces highly successful and creative ad campaigns for renowned global
brands
and through its work has developed strong relationships with leading advertising
agencies and advertisers.
End
to End Solution: Psyop
developed in-house production processes that enable it to serve as a
one-stop-shop, providing a full suite of solutions to the advertising industry.
It is able to conduct a project from concept through design and all stages
of
production.
Psyop’s
Market
Psyop
provides animation and visual effects primarily to the television advertising
industry. Psyop’s core strength in creating highly entertaining, compelling,
narrative based advertising is becoming critical as leading marketers are
seeking to differentiate their messages and their brands in today’s cluttered
advertising world. In addition, as advertising skipping technologies such
as
Tivo become more popular and audiences become more fragmented, the stand-alone
30 second television commercial is becoming less effective in reaching
consumers. Advertisers understand that they need to reach out and engage
their
consumers and that messages need to be more focused and better targeted.
Television advertising will be one tool, with its own strengths and weaknesses,
with which to reach target audiences. Other media, such as online video,
cinema,
branded entertainment and podcasts, are becoming increasingly important and,
used effectively with good content, provide a huge opportunity to reach
consumers in more effective ways.
Psyop
is
working closely with advertising agencies and leading brands to facilitate
message creation in this evolving market. It is increasingly being called
upon
earlier in the marketing process as agencies and marketers experiment with
and
formulate effective branding and communication strategies. For example,
following the worldwide success of the “Happiness Factory” commercial for Coke
(which was released in August of 2006), Psyop created a 6 minute branded
content
piece for the New World of Coke Visitor Center in Atlanta, a 3-1/2 minute
short
“movie” for on-line distribution and assets (characters, animations,
environments and the like) for a Happiness Factory website and interactive
game.
The campaign that Psyop created for Fanta is also being rolled out worldwide,
not only using the commercials Psyop produced, but also using the assets
(characters, designs, environments, etc.) for new spots, on-line sites, point
of
sale material and other merchandising material.
Although
Psyop is pioneering new advertising mediums, management believes that in
the
near future a majority of its revenues will continue to be derived from
television related advertising. Television advertising may be growing at
a
slower pace than internet advertising, yet it is still a large market and
a
critical tool through which advertisers seek to relay their message. Television
advertising expenditure is expected to continue growing in absolute terms,
but
its portion of the overall advertising market is expected to decrease, as
wider
use of other platforms (i.e., the internet) becomes the norm. The amount
spent
on television advertising in the United States, as mentioned above, is estimated
to reach $60 billion in 2009.
Television
advertising expenditures in many markets outside of the United States are
expected to increase at even faster rates. These include such emerging markets
as Eastern Europe, Russia and Pacific-Asia. Approximately half of Psyop’s
business in recent periods has been from non-US based advertising agencies,
predominately Europe but significantly in China, as well. Psyop intends to
invest in growing its non-US business and plans to establish a London operation
in late 2008.
Psyop
believes its outstanding creative ability will enable it to continue to be
a
preferred vendor for advertisers as they evolve their consumer initiatives
and
that Psyop’s proven strength in helping to strategize and develop engaging brand
messages will enhance the value of Psyop’s services in the new advertising
landscape.
Clients
and Projects
Psyop’s
direct clients are predominantly advertising agencies. In the first nine
months
of 2007, and for the full year of 2006 almost all of Psyop’s revenues came from
this group. Wieden+Kennedy (Amsterdam and Portland) was Psyop’s largest client
during 2006, providing approximately $3.1 million of revenues, or 19.6% of
Psyop’s revenues in that year, and $4.0 million in the first nine months of 2007
(approximately 20% of revenues during that period). Major projects for
Wieden+Kennedy included multiple projects for Coca-Cola and projects for
Nike,
the National Basketball Association (NBA) on Entertainment and Sport Programming
Network (ESPN), Electronic Arts (EA Games) and Partnership for Drug Free
America
(PDFA).
Psyop’s
second largest client during the 2006-2007 period was BBDO (New York, Paris
and
Dublin), which provided revenues of approximately $2.7 million or 17 % of
total
revenues during 2006 and $2.5 million or 12.4% of revenues during the first
nine
months of 2007. Projects for this firm were done for Bank of America, AIG
Insurance, AOL, Aquafina, Cingular (now AT&T), Mountain Dew, DodgeEbay,
General Electric, Pepsi, Sierra Mist, Target, Mercedes-Benz and
Guinness.
Other
significant clients include
· |
TBWA,
Shanghai and Singapore (projects
for Martell and Adidas)
|
· |
JWT,
New York and London (projects
for HSBC, Caress, L.L. Bean, Huggies and Shell Oil)
|
· |
Ogilvy,
New York and London (projects
for Fanta and Ski)
|
· |
Y&R
Chicago (projects
for Miller, UNICEF and Bacardi)
|
· |
Saatchi
LA (projects
for Toyota and Wendy’s)
|
· |
DDB
New York, Chicago and Paris (projects
for Pepsi, Epson, Gardasil,
Budweiser
and Bouygues Telecom)
|
· |
McCann
Erikson, New York (projects
for MasterCard, Poland Spring and the U.S. Army)
|
· |
Lowe
New York (project
for GMC)
|
· |
Publicis
Paris (project
for Renault)
|
Strategy
and Growth
Management
believes that Psyop has developed a distinct brand in the video commercial
animation/live action market that could be leveraged in several ways. Key
elements of Psyop’s growth strategy include:
Enhance
Growth of Existing Business: Due
to
breakthroughs in technology, and the need to differentiate marketing messages,
animation and visual effects are becoming more widely used and are replacing
live action footage in advertising media. Psyop intends to leverage this
trend
and to continue to build its core business.
Geographic
Expansion:
Psyop
has been increasingly working on worldwide projects for European and Asian
customers. In order to facilitate its global reach, Psyop plans to open two
new
offices: one in Los Angeles and another in London. The Los Angeles core team
has
already been hired, and will become fully operational during the first quarter
of 2008. The London office is expected to open during the second half of
2008
and will focus primarily on European customers.
Acquiring
talent through Blacklist:
The
Blacklist partner program has allowed Psyop to leverage its brand and project
management skills and work with talented teams in a global manner. Most of
the
Blacklist projects have been executed by small teams in Sweden, Spain and
Brazil. Psyop believes that Blacklist is a useful way of assessing talented
individuals and teams that could be hired to join Psyop. It intends to
accelerate this program and recruit creative talent globally as opposed to
paying a buyout premium when purchasing large companies.
Extend
Animation and Visual Effects Expertise into Branded
Content:
Psyop
believes that it can generate new revenue opportunities by utilizing its
expertise in animation and video effects to create branded content that will
be
aired on the internet in the form of a standalone video or as part of virtual
worlds or video games.
Expand
Development of Technology:
To
maintain a leading edge over the competition, and to increase production
efficiencies and collaboration among the creative team, Psyop intends to
increase its investment in developing proprietary tools such as asset
management, project management and workflow software solutions. It anticipates
opening a research and development facility in Israel where it can develop
its
proprietary solutions in a creative, efficient and cost-effective
manner.
Psyop’s
Creative Process
Psyop’s
success depends upon bringing a continued high level of creativity and
uniqueness to the production of animated and “mixed media” (combining live
action, 3D and/or 2D techniques) content for television and other advertising
platforms. The creative process required to maintain the highest and freshest
quality of work is delicate and involves close collaboration among the various
participants - the clients, the directors, the designers and the technical
personnel involved with the project. There is often an element of
experimentation to see “what works” both creatively and technically and
experience with the tools and techniques from previous projects is a very
important factor in developing the work. Below is a detailed description
of each
phase of the process that is involved in a typical television advertisement
project that portrays the breadth of Psyop’s service offering.
The
Pitch
The
process begins with a “pitch”- an analysis of the client’s requests and the
development of the director’s vision or concept for the project. Based upon
initial conversations with the client (most usually an advertising agency
but
sometimes the end-user), possible creative directions, styles, mood and tone,
and techniques such as 3D, 2D, stop frame animation, and/or live action might
be
discussed and proposed. Based on the initial input, Psyop’s team develops a
written narrative proposal for the project (commonly referred to as the
“treatment”). This will cover the overall vision, the story (usually an
interpretation of the client or agency’s initial idea, and sometimes expressed
with pencil drawn storyboards), the style, the look and feel and the techniques
proposed.
Hand
in
hand with the treatment, Psyop will usually develop visual “style-frames” -
snapshots of the intended final look, or looks, of the piece, which are often
described as “the posters of the film.” At this stage, it is not unusual for a
range of styles and looks to be explored and presented to the client. Based
on
the feedback received, the favorite style frames are chosen and often adjusted.
These serve as the visual anchor for communication with clients later in
production if the job is awarded. At this stage, technical directors are
consulted to provide assurance that the director’s vision is capable of being
produced in an efficient and timely manner. This stage of the process culminates
in a presentation to the client, who in turn communicates with the end-user
customer. Advertising agencies will generally recommend which company they
want
to work with and the clients normally go along with that recommendation.
Psyop
is frequently first or second choice for the job going into a pitch and is
thus
awarded a good percentage of jobs pitched. Sometimes, however, Psyop pitches
and
pulls out before the decision is made if it determines that it is not a good
fit
creatively, if the schedule cannot be worked out to fit with other commitments,
or if the budget does not match the creative approach proposed.
Pre-Production
Upon
the
award of a project, Psyop commences its pre-production stage. For most projects,
this begins with the creation of, or if they formed part of the pitch, the
further development of, storyboards - individual panels that portray the
story,
the action and possible shot compositions and camera angles. These panels
are
then edited together in sequence to form a “boardamatic,” which starts to inform
the team mainly about the timing, pacing and rhythm of the piece. The
boardamatic is revised and reviewed by the project director and the clients
until the desired result is achieved. At the same time as developing storyboards
and boardamatics, Psyop usually also continues to develop the designs or
style
frames for the project, refining and improving what was presented for the
pitch,
further defining the color palette, environments, textures, look and feel.
These, too, are presented to the clients and, together with the storyboards
and
boardamatics, should form a clear picture of what the final piece will look
and
feel like.
Where
a
live action component is involved, a freelance production team is hired and
a
production office is established, generally on the Psyop premises. Based
upon
the nature of the film and the production budget, the producer will hire
a
production crew, which might be as many as 50 people for a major campaign
or
only a skeleton crew of eight or nine for low-budget projects.
Production/Post
production
Psyop
uses many different techniques to realize the vision laid out in the treatment,
style frames and storyboards. The exact techniques used vary from project
to
project depending on the creative approach developed and agreed upon by all
parties, but usually involve some or all of the following: 3D computer graphic
and animation work, 2D computer graphic and animation work, live action shooting
on video or film of people, sets and/or specific elements, hand drawing or
painting of graphic elements and textures, and 2D compositing of many layers
of
images, textures and elements to create the final image.
Whatever
the initial image creation technique used, the results are always brought
together in the digital realm. Computer animation, for example, is the art
of
creating moving images through the use of computers as opposed to using hand
drawn frames as was done in traditional animation. To create the illusion
of
movement, an image is displayed on the computer screen that is quickly replaced
by a new image that is similar to the previous one but is shifted slightly.
Even
hand drawn or painted elements are scanned into the computer and manipulated
and
applied digitally. As the technology has improved, become more powerful and
less
costly, access to it has become much more widespread, and the differentiating
factor between companies has become talent and creative vision.
A
typical
Psyop production has several phases that may or may not overlap depending
on the
project and its schedule: 3D previsualization; 3D modeling and rigging;
animation; shading and lighting; rendering; and compositing. If live action
shooting is involved, that usually occurs once the 3D previsualization is
complete and approved by all parties.
3D
previsualization:
Building on the approximate timings in the boardamatics (see above), artists
place digital models of all the main elements into each scene and position
digital cameras at the angles from which the three-dimensional shot is to
be
seen. This allows the directors to investigate the camera angles and moves
that
make the piece flow, tell the story and portray the product as desired. The
“pre-viz” is done in 3-D with very rough models but, together with the designs,
it gives a very clear picture of how a final piece will look and feel, and
thus
its approval by all parties is a critical part of Psyop’s process.
Live
action shooting:
If
required, the live action shoot will happen once the previsualization is
completed and approved. The shoot will usually involve filming actors and
other
moving elements, either in sets or against green screen, so their images
can be
isolated and added in to the 3D digital world being created.
3D
modeling and rigging:
Digital
models of all three dimensional elements in each set and of all characters
are
created by defining their three-dimensional shapes and adding the rigging
(the
sets of animation controls that allow the model to be moved or
animated).
Animation:
The
digital models are made to move in three dimensions by changing the animation
controls over time to create a motion sequence. Artists will use various
techniques to create the motion. Motion capture is sometimes used for human
characters, with the actors filmed with 3D sensors attached to their bodies
so
their exact motion can be captured in 3D space by a computer. This data is
then
processed and applied to the 3D models created in the previous phase to create
a
base layer of movement based on real human motion, which is then further
refined
and finessed by the artist, according to the style required for the project.
The
other main technique used to create animation is simply referencing real
world
motion by eye or by using video references, in which, similar to an artist
painting a scene from a photograph, there is a lot of room for creative
interpretation.
Shading
and lighting:
The
surface characteristics, or “shading,” are attached to each model to define the
pattern, texture, finish and color of all the objects in each scene, and
digital
lighting is added into each scene. It is in this stage that the style frames
and
designs developed earlier are used as a guide for the artists to create all
the
elements needed to achieve the look laid out in those still images.
Rendering:
The
renderer takes the data for the models, layout, animation, shading and lights
and, for each frame in the sequence, computes a two-dimensional image of
how the
scene looks at each point in time from the point of view of the camera. Usually
all the 3D elements are rendered out as separate “passes” to allow maximum
control in the compositing stage.
Compositing:
All the
elements created in 3D, and shot in live action, are layered and blended
together and are sometimes color corrected. Additional elements and effects
are
added at this stage to achieve, as close as possible, the look laid out in
the
style frames and designs developed at the start of the project.
Sound:
Sound
effects and music are usually developed while production is underway and,
at the
end of the production process, they are integrated, “mixed,” and “laid back” to
the final completed picture.
Depending
on the final output media of the project, the final product will be put on
to
digital files (such as Quicktime), film, digital tape or other
media.
Although
the general process of a typical project is outlined above, actual work required
for each job often varies due to the unique nature of each project. Psyop’s
expertise in the various disciplines required, enable us to provide a high
quality finished product in a timely manner.
Competition
Competition
in the animated and mixed media advertising production industry is highly
fragmented among a number of firms, no single one or group of which has a
significant share of the market. Psyop’s competitors vary according to the type
of project. There are many companies that utilize some of the same techniques
that Psyop uses, but Psyop believes there are very few that master as many,
have
the same creative range, and are as renowned for outputting consistently
fresh
and high quality work, as Psyop. It is this range of expertise, creativity
and
production quality that differentiates Psyop from other companies and drives
the
demand for Psyop’s services.
There
are
several companies that Psyop would consider competitors and against whom
Psyop
pitches against regularly: Nexus Productions (London), Motion Theory (LA),
Imaginary Forces (New York and LA), Stardust (New York & LA), Pleix (Paris)
and Logan (LA). Recently, Psyop has been competing against “A-list” commercial
directors from traditional live action production companies. This market
space
is also very fragmented and competitive but there are a few names who are
very
sought after -Daniel Klienman (Rattling Stick, London), Frank Budgen (Gorgeous,
London), Dante Ariola, Rupert Sanders (MJZ productions), David Lachappelle
(HSI
productions), amongst others.
The
competition for Psyop and Blacklist mainly comes from privately owned “creative”
companies with revenues of below $10 million, and sometimes from larger
production companies with revenues of $10 million and above. The visual effects
market in which Mass Market competes is somewhat less fragmented, with a
few
larger players and several smaller companies all specializing in post-production
operations, “finishing” and effects. Mass Market competes regularly against The
Mill (London, New York and LA), Framestore (London and LA), Method (LA),
and
Asylum (LA). Such firms generally have revenues in the range of $10 million
to
$60 million per year and may be financed by institutional investors and other
large entities.
Research
& Development
In
order
to maintain a leading edge in the industry, upon completion of the proposed
business combination, Psyop intends to develop a research and development
facility in Israel, where a team of software engineers will work directly
with
Psyop in developing proprietary tools for specific applications. Psyop has
already commissioned a report that outlines the initial plans for its research
and development center and the initial projects upon which it will focus.
Psyop
believes that it can develop the requisite software in Israel more quickly
and
efficiently due to the availability and reduced cost of such expertise in
that
country.
Employee
Matters
At
December 31, 2007, Psyop employed 74 persons, of whom 57 (including 8 executive
officers) perform creative, technical and production functions; 2 perform
managerial and administrative functions; and 15 perform staff and other
functions. Psyop also engages creative, technical and production personnel
on a
freelance, independent contractor basis from a pool of over 200 such persons.
Psyop considers its relations with its employees and freelance staff to be
quite
satisfactory.
Psyop
aims to seek out and hire the most highly qualified persons in the fields
in
which it operates. Many of its creative, technical and production personnel
are
hired upon graduation from the colleges and universities that maintain programs
in the fields for which Psyop requires talent. Most of these institutions
are
located in the United States and Psyop seeks to hire students who are at
or near
the tops of their classes in academic and professional achievement. However,
in
recent years a large number of such students have not been United States
citizens or legal residents prior to the commencement of their attendance
in the
programs and were required to obtain student visas in order to attend the
programs. For Psyop to hire them, it must obtain J1, H1-B, O1 or E3 visas.
The
H1-B visas in particular are limited in number and thus difficult to obtain;
however, Psyop has been successful for the most part in being able to hire
the
people it needs who have the talent it requires. Competition for such persons
is
intense and the continuation of such trends may impair Psyop’s ability to
continue to hire sufficient numbers of people having the necessary talents
and
achievements. It believes, though, that the opening of its planned offices
in
Europe and Israel will alleviate, at least in part, potential hiring
difficulties.
Properties
Psyop
leases 15,700 square feet of space in 3 connected buildings in the Lower
East
Side of Manhattan. The primary location of 10,700 square feet is located
at 124
Rivington Street, New York, N.Y. and is under a lease that continues until
2017.
The leased space is used for its executive offices and production facilities.
Psyop believes that such facilities will be adequate for a staff of up to
115
employees. It has no reason to believe that it would not be able to find
additional space at commercially reasonable rates should it require additional
space in New York City.
Psyop
leases a 10,000 square feet of space at 523 Victoria Avenue, Venice, California
under a lease that continues through 2017. The leased space is used for
production facility and can hold up to 80 employees.
Legal
Proceedings
Psyop
is
not a party to any pending litigation and is not aware of any threatened
legal
proceedings that could have a material adverse effect on its business, financial
condition and/or results of operations.
Government
Regulation
Psyop
is
not currently subject to direct federal, state or local regulation other
than
regulations applicable to business generally.
Management
after the Merger
Upon
completion of the merger, it is anticipated that the officers and other
management of Psyop prior to the merger will continue to serve in substantially
similar positions as officers and management of the surviving corporation.
The
biographies for those individuals are included below:
Justin
Booth-Clibborn, age 43.
Upon the
consummation of the business combination, Mr. Booth-Clibborn will continue
as
chief executive officer of Psyop. Mr. Booth-Clibborn has been an executive
producer at Psyop since 2002. From 1996 to 2001, he worked in Los Angeles,
California as a freelance director, producer, assistant director and visual
effects/post production supervisor for music videos and television commercials.
Mr. Booth-Clibborn started his career as an account executive at FCO and
DFSD/Bozell, London based advertising agencies. Mr. Booth-Clibborn has been
a
producer or executive producer for hundreds of commercials for clients
including: Coke, Nike, Adidas, Ford and Intel. Mr. Booth-Clibborn received
an MA
from Cambridge University.
Sandy
Selinger, age 37. Mr.
Selinger has served a dual role in leading operations and finance at Psyop
since
2000. Prior to running Psyop's business, Mr. Selinger was employed in business
development for Sphera Corporation, a software development company for web
hosting. From 1999 to 2000, Mr. Selinger worked at Anderson Consulting (now
Accenture), where he shaped and implemented outsourcing deals. Mr. Selinger
received an MSc from The London School of Economics and a BA from the University
of Colorado at Boulder.
Eben
Mears, age 37.
Mr.
Mears was one of the founders of Psyop and serves as its president. In
2007, Mr. Mears became a creative director of Psyop and in that capacity
has
worked on projects for clients such as Mercedes, Renault, Guinness, and
Safeway. From inception until 2006, Mr. Mears served as a flame artist and
as the chief technology officer of Psyop. In that capacity, he has worked
on most projects created at Psyop, including Toyota, Lugz, ESPN, Fox Sports,
MTVHD and Coca-Cola. Prior to joining founding Psyop, Mr. Mears was an Inferno
artist at USA Networks. Prior thereto, Mr. Mears was the director of animation
at MTV’s digital television laboratory (DTV) and Nickelodeon's Nick Digital,
which he helped create and managed. Mr. Mears received a BA from Oberlin
University and a BFA from NYU Film School.
Todd
Muller, age 39.
Mr.
Muller was one of the founders of Psyop and serves as a creative
director. In that capacity, he is has been involved with projects for
clients such as Coke, Bombay Sapphire, Nike, Sheryl Crow and
Atari/Ecko. Most recently his directorial work for Coca-Cola garnered him
an Emmy nomination for the most outstanding television commercial of the
year.
Prior to founding Psyop, Mr. Muller worked at MTV’s lauded On-Air Promotions
department from 1991 through 1999. During that time, Mr. Muller moved from
production assistant to creative director amassing 23 Broadcast Design Awards,
a
"World Class B.D.A.", 10 Art Director's Guild Awards, 15 International Monitor
Awards, and ID magazine award for a redesign of MTV, and an MTV Video Music
Award. He then moved on to the SciFi Channel as the company’s creative director.
The redesign went on to receive numerous industry awards. While at MTV he
was
responsible for creating the late night electronic music show "AMP" from
which
he produced two top selling albums. Mr. Muller received a BA degree from
the
School of Visual Arts, NY.
Marco
Spier, age 38.
Mr. Spier encouraged a team of creatives of different disciplines to come
together to found PSYOP in 2000. As a creative director, he has directed
projects for Adidas, MTV, Fanta, Siemens, among others, and received many
international awards including numerous BDS awards, including the BDA World
Class Awards, D&AD gold award, AICP awards, several ID Magazine Design
recognition awards and The Art Directors Club Award. His work was also included
in the National Design Triennial of Cooper Hewitt and is part of the permanent
collection at the MOMA. As
Psyop's head of animation, Mr. Spier
has
overseen all 3D work at Psyop since inception. Prior to founding Psyop,
from 1996 through 1999, Mr. Spier served as one of the original members of
MTV’s
digital television laboratory (DTV). There he developed and tested new animation
technologies, techniques and unique content. Mr. Spier received an MA in
Industrial Design from the Berlin Art College HdK, Germany.
Marie
Hyon, age 41.
Ms. Hyon
is a founder and a creative director of Psyop. In that capacity, she has
worked on projects for clients such as Fanta, Adidas, MTVHD, Lugz, Miller,
Fox
Sports Nascar and Motley Bird to name a few. Prior to joining Psyop, from
1993 to 1999, Ms. Hyon served as a Designer and Director overseeing all three
Nickelodeon Networks: Nickelodeon, Nick-At-Nite and TVLand. She has won numerous
awards including
17 BDS
awards, including the BDA World Class Awards, D&AD gold award, AICP awards,
several ID Magazine Design recognition awards and The Art Directors Club
Award.
Her work was also included in the National Design Triennial of Cooper Hewitt
and
is part of the permanent collection at the MOMA. Ms.
Hyon received a BA from Parsons School of Design, New School
University.
Kylie
Matulick, age 36.
Ms.
Matulick is a founder and a creative director of Psyop. In that capacity,
she has worked on projects for clients such as Coke, Sheryl Crow, Bombay
Sapphire, Nike and Infiniti. Prior to joining Psyop, from 1997 to 2000,
Ms. Matulick served as an innovative motion graphics freelance director at
Lee
Hunt. There she worked on projects including an image campaign for Court
TV, global repackaging of FOX Kids and an on-air campaign for AT&T. Ms.
Matulick received a Design Degree from Swinborne University, Melbourne
Australia.
Justin
Lane, age 34. Mr. Lane
entered
the visual effects field as a producer at New York based Black Logic. While
working as a producer and later senior producer, Justin turned his attention
to
the west coast to advance his knowledge of the visual effects business. Working
as an independent visual effects producer, starting in 2002, Justin collaborated
with Method in what turned out to be a 4 year relationship with that company.
Projects included numerous spots for Nike, Acura and Xbox as well as
collaborations with Agencies such as Wieden and Kennedy, McCann Erickson,
BBDO
and Y&R. In 2004, Justin, along with creative director/Fame Artist Chris
Staves partnered with Psyop and opened MassMarket as the visual effects arm
of
Psyop. Justin holds a BA degree from Hofstra University.
Chris
Staves, age 41,
began
his career in visual effects in 1993 as a Henry artist for the now defunct
525
Post. After amassing a loyal client following including Directors Francis
Lawrence, Mark Romanek and Dayton/Ferris as well as winning an MTV Music
Video
Award amongst other accolades, Chris left 525 Post in 1998 to become one
of the
founding members of Method, Santa Monica. Chris has since collaborated on
such
projects as the feature films “One Hour Photo” with Mark Romanek and Gore
Verbinski’s “The Ring”, as well as an extensive number of commercials and music
videos for Madonna, Jay-Z, Nike, Powerade and Pepsi. In 2004, Chris, along
with Executive Producer Justin Lane joined Psyop and opened Mass Market as
the
visual effects arm of Psyop.
Employment
Agreements
Psyop
has
entered into employment agreements with each of its shareholders, other than
Mr.
Lane, that will become effective upon the completion of the merger, at which
time Psyop’s obligations under the agreements will become the obligations of
Fortissimo. Each Psyop shareholder will be employed pursuant to his or her
agreement in the same executive capacity as he or she held prior to the merger
-
Mr. Booth-Clibborn as Chief Executive Officer, Mr. Selinger as Vice-President
-
Operations, Mr. Lane as Executive Producer and the other executives as Creative
Directors. Each
agreement will be for an employment term of three years, subject to earlier
termination in certain circumstances. After the three-year term is concluded,
employment will continue on an “at will” basis and may be terminated by either
Fortissimo or the executive at any time. The agreement with Mr. Lane is still
not fully negotiated but it is expected that it will be signed prior to the
filing of the preliminary proxy statement.
Each
agreement will provide for compensation consisting of a specified base annual
salary, a discretionary annual bonus of up to $75,000 that will be determined
based on milestones that the compensation committee of Fortissimo’s board of
directors will establish for each fiscal year, 15 paid vacation days per
year
(or a greater number of days as provided by Fortissimo’s vacation policy in
effect from time to time), health and dental insurance, participation in
Fortissimo’s 401(k) and profit sharing plans and short and long term disability
insurance. Salaries will be subject to cost-of-living increases for the second
and third years of the employment term. The base annual salaries will be
$275,000 for Mr. Booth-Clibborn, $200,000 for Mr. Selinger and $225,000 for
the
other executives (other than Mr. Lane, whose base annual salary has not yet
been
established).
The
employment agreements are subject to termination upon the executive’s death or
disability (which is defined to be the inability of the executive to perform
his
or her duties for a period of more than 3 consecutive months or for periods
aggregating more than 120 days in any 360 day period as a result of physical
or
mental illness or disability).
The
agreements are also terminable by Fortissimo for “cause,” which is defined as a
good faith finding by Fortissimo’s board of directors that the executive (a)
failed to perform (other than by reason of physical or mental illness or
disability for a period of less than three (3) consecutive months or in
aggregate less than 120 days during any 360-day period) his or her assigned
duties diligently or effectively or was negligent in the performance of these
duties, provided that the executive was given prior written notice of such
deficiencies and was granted thirty (30) days to correct any such deficiencies;
(b) materially breached the employment agreement in a manner other than as
set
forth in the previous clause (a), which breach is materially adverse to
Fortissimo and has not been cured within thirty (30) days after written notice
of such breach has been given to the executive by Fortissimo; (c) breached
his
or her Proprietary Rights, Non-Disclosure, Developments, Non-Competition,
and
Non-Solicitation Agreement; (d) committed fraud, theft or embezzlement; (e)
committed willful misconduct relating to Fortissimo; (f) engaged in any conduct
that is
materially harmful to the business, interests or reputation of Fortissimo;
or
(g) was convicted of, or pleading guilty or nolo contendere to, any
felony.
The
executive may terminate the agreement for “good reason,” which is defined as (a)
a material breach by Fortissimo of the terms of the employment agreement;
(b) a
liquidation, bankruptcy or receivership of Fortissimo; (c) the relocation
of the
executive’s place of work such that the distance from the executive’s primary
residence to his or her place of work is increased by more than fifty (50)
miles; (d) any material diminution of the executive’s duties and
responsibilities. For purposes hereof, an isolated or inadvertent action
by
Fortissimo that is not taken in bad faith and that is remedied by Fortissimo
as
soon as practicable after notice thereof is given by the executive shall
not be
deemed a material diminution of the executive’s duties and responsibilities; or
(e) the failure of Fortissimo to have a successor assume the obligations
under
the employment agreement in the event of a “Change of Control.” “Change of
Control” means mean (i) any person or entity other than Fortissimo who acquires
securities of Fortissimo other than from the executive or his or her affiliates
(in one or more transactions) and has 50% or more of the total voting power
of
all Fortissimo’s securities then outstanding; (ii) a sale of all or
substantially all of the assets of Fortissimo; or (iii) if Fortissimo’s business
is substantially operated through its subsidiaries, a sale of all or
substantially all of the assets of all of its subsidiaries (taken as a whole).
Termination by the executive for “good reason” can only occur if (i) the
executive has given Fortissimo a written notice indicating the existence
of a
condition giving rise to “good reason” and Fortissimo has not cured the
condition giving rise to “good reason” within thirty (30) days after receipt of
such notice, and (ii) such notice is given within sixty (60) days after the
initial occurrence of the condition giving rise to “good reason.”
Upon
termination by Fortissimo without “cause” or by the executive for “good reason,”
Fortissimo will be obligated to pay the executive all accrued salary, vacation
pay, expense reimbursements and any other sums due to the executive through
the
date of termination. In addition, the executive shall be entitled to receive
the
following severance benefits, subject to the executive signing and not revoking
a severance and release agreement drafted by and satisfactory to Fortissimo:
(i)
for a period of six months (three months with respect to Messrs. Lane, Selinger
and Staves) following the executive’s date of termination, in accordance with
Fortissimo’s regularly established payroll procedure, Fortissimo will continue
to pay to the executive his or her base salary; and (ii) should the executive
be
eligible for and elect to continue receiving group medical and dental insurance
pursuant to the federal “COBRA” law, 29 U.S.C. § 1161 et seq., Fortissimo will,
for 12 months (3 months with respect to Messrs. Lane, Selinger and Staves)
following the executive’s date of termination, pay all premium costs for
such continued coverage. Also, the Restrictive Period (as defined in the
executive’s Proprietary Rights, Non-Disclosure, Developments, Non-Competition
and Non-Solicitation Agreement) will be deemed modified such that it is reduced
to a six month period (three month period with respect to Messrs. Lane, Selinger
and Staves).
Except
for a termination by Fortissimo without “cause” or by the executive for “good
reason,” upon the termination of the executive’s employment for any reason
before or after the expiration of the three-year employment term, the
obligations of Fortissimo to pay the executive's compensation shall immediately
cease, and the executive shall be entitled to only the base salary, vacation
pay, expense reimbursements and any other sums due to the executive through
his
or her last day of employment.
Pursuant
to Proprietary Rights, Non-Disclosure, Developments, Non-Competition, and
Non-Solicitation Agreements between Fortissimo and each executive that will
be
in effect following the merger, the executive is obligated to keep confidential
all of Fortissimo’s proprietary information (as defined in the agreement) and to
disclose and assign to Fortissimo all inventions, creations, improvements
and
other developments relating to Fortissimo’s business that are created by the
executive. These agreements also provide that, for twelve months following
the
termination of an executive’s employment for any reason (which period is reduced
to six months or three months under the employment agreements if such
termination is by Fortissimo without cause or by the executive for good reason),
the executive may not work for or have more than a 1% interest in any company
that competes with Fortissimo, solicit for employment anyone who was an employee
or independent contractor of Fortissimo within the prior six months or solicit
clients, customers, accounts or prospective clients, customers or accounts
of
Fortissimo that were contacted, solicited or served by the executive while
the
executive was employed by Fortissimo.
Post-Merger
Board of Directors of Fortissimo
After
the
merger, Fortissimo’s board of directors will consist of seven directors, of whom
three will selected by Psyop, at least one of whom will be an independent
director under applicable SEC and exchange rules; two will be selected by
Fortissimo, at least one of whom will be an independent director under
applicable SEC and exchange rules; and two will be jointly selected by Psyop
and
Fortissimo, each of whom will be an independent director under applicable
SEC
and exchange rules.
Post-Merger
Ownership of Fortissimo
As
a
result of the merger, assuming that no stockholders of Fortissimo elect to
convert their Public Shares into cash as permitted by Fortissimo’s certificate
of incorporation, the Pysop shareholders will own approximately 37% of the
shares of Fortissimo common stock to be outstanding immediately after the
merger
and the other Fortissimo stockholders will own approximately 63% of Fortissimo’s
outstanding shares of common stock, in each case based on the Fortissimo
shares
of common stock outstanding as of December 31, 2007. If 19.99% of the Public
Shares are converted into cash, such percentages will be approximately 42%
and
58%, respectively. The foregoing does not take into account shares that would
be
issued to Psyop’s shareholders upon full or partial achievement of the revenue
and EBITDA milestones or the exercise of warrants or shares that would be
issued
under the equity incentive plan to be adopted in connection with the merger.
However,
if 19.99% of the Public Shares are converted and thereafter the full earnout
consideration is earned, the current Fortissimo shareholders would own only
48%
of the total outstanding stock and the Psyop shareholders would own 52%,
assuming that no other shares are issued.
Item
9.01 Financial
Statements, Pro Forma Financial Information and Exhibits.
(c) Exhibits:
Exhibit
|
|
Description
|
|
|
|
10.1
|
|
Agreement
and Plan of Merger and Interests Purchase Agreement dated as
of January
15, 2008 among Fortissimo Acquisition Corp., FAC Acquisition
Sub Corp.,
Psyop, Inc., Psyop Services, LLC, and the shareholders of Psyop
(not
including exhibits or schedules other than Exhibit A).
|
|
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10.2
|
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Form
of Restricted Stock Agreement
|
|
|
|
10.3
|
|
Form
of Lock-Up and Trading Restriction Agreement
|
|
|
|
10.4
|
|
Form
of Escrow Agreement
|
|
|
|
10.5
|
|
Form
of Employment Agreement
|
|
|
|
10.6
|
|
Form
of Proprietary Rights, Non-Disclosure, Developments, Non-Competition,
and
Non-Solicitation Agreement
|
|
|
|
99.1
|
|
Press
release of Fortissimo
Acquisition
Corp. dated January 15, 2008.
|
|
|
|
99.2
|
|
Certain
unaudited condensed financial statements of Psyop, Inc.
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|
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99.3
|
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Investor
Presentation.
|
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant
has
duly caused this report to be signed on its behalf by the undersigned hereunto
duly authorized.
Dated: January
15, 2008 |
FORTISSIMO ACQUISITION CORP. |
|
|
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By: /s/
Yuval Cohen |
|
Name: Yuval Cohen |
|
Title: President and Chief Executive
Officer |